“With Commerzbank’s current sponsorship deal with Eintracht Frankfurt over naming rights for their home ground since 1963 – formerly known as the Waldstadion – expiring at the end of the season, the practise of clubs selling parts of their identity – such as the name of their home ground – has become an important discussion of late. Understandably, all sorts of questions will be raised about any form of increased commercialism in German football; the changing relationship between money and German clubs is constantly debated and in many cases well documented.” Bundesliga Fanatic