Bookmakers Sponsorship in the Bundesliga: A Missed Opportunity?

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“It is not often that the Bundesliga and German sports in general, get a decision wrong, but back in March of 2006, that may well have been the case – the repercussions of which may still be unfolding. After deliberating on the issue of whether to allow private companies to offer sports betting and gambling operations within Germany, the German High Court decided against breaking up the state monopoly on sports gambling, then controlled by Oddset. The High Court’s decision was not a universally approved one. Each year, Oddset brings in around 500 million euros in tax revenue, which was then paid to the German government. This money is then distributed around the country to local sports associations – a vital lifeline in promoting sports at local, regional, as well as national levels.” Bundesliga Fanatic

John Fisher: Does the Bundesliga’s Financial Fair Play System Add Up?; The Price of Being a Bundesliga Fan; The Bundesliga and German Society – A Virtuous Circle

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