“Bill Shankly, the obsessive Scot who is widely recognized as the British game’s first true ‘modern’ manager, had a very simple way to capture the total devotion and sacrifice it took to be successful at the elite level: ‘My life is my work, my work is my life.’ Shankly became a messianic figure at Liverpool from 1959 to 1974 as he dedicated his personality, charisma and creative thinking to transform the club from a second division cellar dweller into a three-time Premier League champion and perennial European threat. That journey is now the subject matter of ‘The Damned United’ author David Peace’s new book, ‘Red or Dead.'” ESPN (Video)