“Data analytics won the Champions League final in 2012. The above quote was taken from an interview just minutes after Chelsea beat Bayern Munich on penalties in the last game of the tournament that year. Petr Čech, Chelsea’s goalkeeper on the night, faced one penalty in extra-time and five in the penalty shoot-out and dived the correct way for each one – an incredible feat. That is of course, unless Čech knew where the penalties were going to go – which he did. As he confirms in the quote, Chelsea had done their homework. The data analysis that was made available to the Czech goalkeeper was vast. Čech had a 2 hour DVD of every penalty Bayern Munich had ever taken since 2007 which was more than enough to calculate the statistical likelihood of where each penalty was going to be placed from each opposing player. All this information was presented to the goalkeeper from Chelsea’s data department. When Chelsea won, Čech felt obliged to mention he had help.” Outside of the Boot