“Historically it’s been said, in football, getting to the top of the league is one thing but staying there is a whole different ball game. More often than not teams fail to defend the league title that they had worked so hard to gain in the first place. Over the past 20 years in some of Europe’s biggest leagues, only a handful of sides have managed to successfully defend their league titles. The question remains what, if any trends, exist between the sides that have managed to win back to back titles and whether there are lessons to be learned by new-be champions from their predecessors who had failed to defend their titles.” Not Just the Bottom Line…