“Jonathan Wilson’s sat in a Moroccan restaurant. Not only is he late, worse still, his phone hasn’t made a sound since he got there. Earlier that evening the digital edition of The Blizzard had been launched and the silence is definitely a bad sign. The publication aims to provide a digital and print platform for long-form football journalism. What makes it unique is that it’s distributed on a pay what you can, profit-sharing basis, and the model had made the project a big gamble for everyone involved. Not only was no way to gauge whether readers would pay enough to cover the costs of a 200-page magazine, but circulation had to be built with little to no marketing.” Media Spank – Jonathan Wilson