The McDonaldization of English Football

“Football ‘has always been‘, writes David Conn in The Guardian, ‘riven with contradiction between the amateur sporting principles of the game’s founding fathers and the professional carnival to which they unwittingly gave birth‘. This is undoubtedly true, and such a split is wider now than it has ever been. The chasm between the grassroots and the £100,000 salaries of celebrity players or £100 non-VIP tickets at the Emirates Stadium emanate from the popularity of the 1990 World Cup and the advent of Sky Sports soon after.” In Bed With Maradona

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