Adam Beebee, “Ultras”
“‘There’s no formula; (the concepts) just have to be emotionally loaded. It may be something I hear on the radio, or a lyric from a song… It’s a simple thing.’ Ed Ruscha (primarily noted as an artist) distills his methodology in this straightforward description, and Michael Beirut (a graphic designer) co-opts it in his collection of essays on design, chiefly to frame artistic process in terms of Beirut’s own profession. For creative endeavors related to the sport of association football, Ruscha’s words ring favorably.” (Pitch Invasion)