“Last summer, CSKA Sofia, the winningest soccer club in the history of Bulgaria, invited an intriguing prospect to train with the team. The player, a Frenchman named Greg Akcelrod, had been climbing the ranks of European soccer, signing with a top-flight Paris club and training with a team in Argentina. He had an agent and a Web site that showed him scoring a goal for the English club Swindon Town. He’d even been chosen as an ambassador for Lance Armstrong’s charity.” (WSJ)