“We move on this evening to the final part of the history of the British television coverage of the World Cup finals, which takes us from FIFA’s revolutionary idea to hold the tournament in a non-traditional football environment to the introduction of High Definition broadcasting four years ago. On the pitch, however, the football frequently flattered to deceive and the broadcasters were left to try and make up the slack with more and more desperate marketing gimmicks. The 1990s saw television go from being a sport watched, broadly, by a hardcore into a mass commercial entertainment medium, with predictably mixed results.” (twohundredpercent)