“This hasn’t been the greatest week for marketing in Major League Soccer; the Sweeper has already joined Fake Sigi this past week with a look into what went (horribly) wrong with the launch of mlssoccer.com, as well as criticizing the not-very-well-thought-out marketing campaign to get more fans to come watch FC Dallas. But is it possible that European club-following American soccer fans might never watch MLS games, either live or on TV, no matter how well MLS markets the game or how much the league improves? Could they be conditioned to dislike MLS despite a steady improvement in quality over the years, or the league’s attempts to attract better players despite a shoestring budget relative to other American sports?” (Pitch Invasion)