World Cup: Creeping corporatisation and off-pitch nonsense, but the football’s not bad

“WE should not be surprised at the way the World Cup looks after the bloated and occasionally dull first stage, but the overwhelming appearance of the competition smacks of “Entertainment USA”. Where do we start? The pitch-side announcements, the absurd kick-off countdowns, the obsessive celebrity spotting and the strange jeering when fouls occur. If that isn’t bad enough, the hydration breaks, which will go down in history as the most blatant back-door way to make a little extra money, are really moving a global game closer to US sports culture. …”
Game of the People

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