“GUADALAJARA, Mexico – At Canteritos El Guero in the town of Tequila, Jalisco – a popular gathering spot for locals and tourists – a group of friends mingles with strangers, dancing to the sound of live banda music. Many of the men are wearing jeans and charros, a sombrero similar to a cowboy hat that is an emblem of Mexican identity. Tequila, the liquor that is most synonymous with Mexico, originated in this small folkloric community. The land that surrounds the region is replete with the blue agave plant that is the main component of the distilled spirit. Guadalajara, the largest city in the state of Jalisco, is also the birthplace of mariachi music and many other Mexican customs. …”
NY Times/The Athletic (Video)