“One of the most successful and lucrative commercial rights partnerships in football is ending. On Tuesday, it was announced that UEFA had entered into exclusive talks with Relevent Sports, the company owned by Stephen Ross, an American real-estate developer and principal owner of the NFL franchise Miami Dolphins and the Hard Rock Stadium in that Florida city. This means UEFA’s three-decades-long relationship with TEAM Marketing, the agency that played a pivotal role in the rebranding and growth of the Champions League, turning it into the global sporting behemoth it is today, is expected to end in 2027. …”
NY Times/The Athletic