“… Saudi Arabia’s crown prince, Mohammed Bin Salman, is on a one-man journey to transform how his nation is seen — both by the global community and by its own 35 million people. It is infamous for a scourge of human rights abuses, including the criminalisation of homosexuality, severe restrictions on freedom of speech and women’s rights, and the murder of Jamal Khashoggi. In combatting that reputation, plus appeasing a rapidly growing and youthful population, Bin Salman has alighted on sport — he views it as critical to solving that equation. …”
The Athletic