“Over the past couple of days a number of people have been blogging about blogging. Rather than it being some meta-analysis of the practice, many instead opted to discuss why we do it. This, is my two cents. The wave first came to my attention when Jonathan Fadugba, of Just Football fame, asked us all “Is football blogging dying? Or just morphing into something new?” Instead of immediately following Betteridge’s law of headlines – the principle where every headline can be answered with a succinct ‘no’ – I instead opted to responded by (internally) saying ‘yes’ and then ‘yes’ again. As Jonathan points out bastions of this ‘industry’ have, sadly, fallen by the wayside: Ian King of Two Hundred Percent released a public service announcement on the future of that esteemed website and shortly after so did Michael Cox, formerly known as Zonal Marking and now known as that guy who discuss tactics everywhere. In Ian’s case it was, for want of a better word, burnout; in Michael’s it was the cold hard fact that his personal blog doesn’t pay the bills and yet he has suitors knocking on his door every waking hour.” Chris Booth