“In 2009 Michel Platini, the president of UEFA, announced that something was finally going to be done about the arms race in European soccer. With great fanfare it was announced that regulations, known as Financial Fair Play, had been agreed to limit excessive spending, especially by the notorious ‘sugar daddies’ — wealthy individuals who use their financial muscle to stockpile talent and effectively buy titles. Many soccer fans welcomed the initiative, believing that prudential regulation was long overdue in the light of the persistent insolvency of European clubs.” ESPN (Video)