“Feeling queasy at the increased commercialisation of football is an experience common to us all, but a definite ‘if you can’t beat ‘em, join ‘em’ mood has prevailed in recent years. Indeed, sponsorship has become yet another facet of the game to get nostalgic about – a marvellous post at the Football Attic recently confirmed the fact that certain advertisers seem to ‘suit’ certain clubs. Hence, JVC will always be associated with Arsenal and a Liverpool shirt minus the legend ‘Crown Paints’ simply isn’t kosher.” thetwounfortunates