To Asia, Taking La Liga Beyond Real Madrid and Barcelona


Philips Wouwerman, Battle scene, ca. 1655-60
“In July last year, Real Madrid president Florentino Perez made a major push to get at least one La Liga game a week played earlier in the day to attract Asian audiences and support: ‘The change is vital if the Spanish league is to compete with the English,’ he said. ‘The revenue figures for our clubs this year will be around the €1.55bn mark, in England the figure is closer to €2.4bn. It is not just the TV deals themselves but the potential repercussions that being shown prime time in Japan can have on marketing revenues.’ A year on, and it looks like this change to La Liga kick-off times will actually happen, following an offseason that has revealed just how parlous Spanish finances are, Barcelona’s debt and Mallorca’s financial troubles only the most obvious examples.” (Pitch Invasion)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.