“The failure of established ‘Stars’ to shine, certainly in the manner which they had in much of the promotional material issued by sponsors in the run-up to the tournament, seemed a defining feature of the 2010 World Cup. There were many debates around this on Minus the Shooting and Loki posted a piece questioning the ability of the Premier League to create stars. There’s a huge amount of interesting tangents here to me and one is the nature of determining a Premier League star.” (Vieiras Weary One)