“The status of the Brazilian national team — and its value to its international sponsors — does not rest solely on the fact that it is the only country to have won the World Cup five times. It is a style thing. There is a way of playing associated with Brazil, joyful and expressive, which has made the Selecao a favorite of people all over the planet. Inventors of the joga bonito, Brazil is sold as the spiritual guardian of the game.” (SI)