“There is a feeling in the air, a sort of sea change, following Sunday’s final. You mostly find it on apologist message boards and blog comment sections, but some have written long form posts on it. It’s the idea that “entertaining football” is a crass Americanization, a romantic revision born in Mexico 1970. Under this view, television cameras, wages and commercial sponsorships are merely incidental to the purity of twenty-two players playing a soccer game.” (A More Splendid Life)