“Here’s how: Win the World Cup final. If you think that’s a simplification, please browse this more extensive version: 1) Qualify for the World Cup; 2) Successfully reach the World Cup final; 3) Win it. Everyone with a calculator is busy reverse-engineering reality to come up with the formula that explains what it really takes—you know, once you peel away the thin scrim of data represented by an actual game and take a Freakonomic, Don DeLilloish look into the depths behind it. But winning the game is what it really takes.” (Run of Play)