“Since the start of the age of the commercialisation within football, supporters have been pretty tolerant of much of the ‘progress’ that has been made. Sponsors names on shirts and grounds, kick-off times being switched to suit television audiences and matches being put onto pay-TV have all been tolerated when they benefitted no-one but those that stood to make a profit from it. There is, however, a line in the sand that seems beyond the pale in football in much of Britain (the Welsh Premier League seems to be an exception) comes with the naming of clubs themselves. This week, however, there has been a serious attempt to cross this line, and it came from an unexpected source.” (twohundredpercent)