“To have success you need to attract ‘big names’. To attract ‘big names’ you need big money. To attract ‘big names’ you need to keep your ‘big names’. To attract ‘big names’ you need to be offering regular Champions League football. To attract ‘big names’ in England you need to be a London or Manchester-based club. Everybody knows that in modern football these are the laws of gravity. They lead to an upward spiral of success breeding more success. The bad news is that in 2015 Liverpool fail on all five laws. This puts them into a downward spiral of disappointment breeding further disappointment. For Liverpool to succeed they would have to defy the laws of football gravity.” Tomkins Times