FIFA’s Evolution : A Football Marketing Revolution

“Rather luckily for FIFA, there seems to be no way of measuring how much the phrase ‘FIFA’ has come to refer to the video game as opposed to world football’s governing body. And yet the story of FIFA the video game franchise is in many ways a celebration of the power of social marketing and the tremendous rewards it can bring to those who dare to innovate. And spend. It is a story that spans two decades.” The Oval Log

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