“A few weeks ago, following our piece on Man City’s innovative online work, I was tipped off to a website in beta being built by Sheffield Wednesday’s web team that is one of a kind as an official club production in England: a social networking site that gives fans a forum, the ability to blog, upload photos and videos, make ‘friends’ and create groups. Unlike Manchester City’s expensive effort, this was built by a Championship club at a much smaller cost, and is an interesting experiment in how clubs can use social media to reach out to fans and build community online.” (Pitch Invasion)